Marketing and growth lead

At kimbocorp, we’re on an exciting journey to transform from a family-owned, lifestyle-operated business into a digitally-driven powerhouse. We’re building innovative platforms to empower entrepreneurs and companies, and we need passionate, talented individuals to help us scale this vision. But we know the traditional work model doesn’t always fit every stage of business. That’s why we’re doing things differently. We’re offering performance-driven compensation that rewards you when the company grows—because we believe in sharing the success you help us achieve.

We’re looking for a Marketing & Growth lead who blends strategic thinking with hands-on execution. This role combines marketing, storytelling, and advisor engagement — ideal for someone who loves turning words, ideas, and relationships into measurable outcomes. You’ll help kimbocorp grow users, onboard advisors and partners, and make “Formalise your ambition” a movement that spreads on its own.

1. Advisor Activation & Growth

• Recruit and onboard new commercial advisors via LinkedIn, Telegram, and email.
• Design advisor onboarding kits (decks, guides, WhatsApp templates).
• Manage advisor outreach and engagement, ensuring each advisor launches campaigns.
• Track advisor activity (invites, user conversions, payouts).
• Prepare weekly reports on advisor onboarding, campaign launches, and performance.

2. Brand & Content Marketing

• Plan and publish weekly content (LinkedIn, blog, newsletters) that communicates kimbocorp’s mission.
• Write stories and insights highlighting advisor and user success — e.g. “How professionals from India use Singapore to formalise their ambitions.”
• Maintain tone and consistency across posts, website banners, and outreach decks.

3. Referral & Invite Campaigns

• Manage Invite & Earn campaigns for both users and advisors.
• Design promotional messaging, visuals, and in-platform prompts to drive referrals.Track conversions from invites, monitor payouts, and optimise messaging.

4. Reporting & Analysis

• Weekly metrics: new users, advisors onboarded, referral conversions, active campaigns.
• Monthly report: growth summary, top-performing content, and recommendations.
• Work with product team to align marketing with platform analytics.

You’ll know you’re winning when:

• Advisor numbers grow month-on-month.
• Advisors actively launch campaigns and invite users.
• Blog and social posts generate real engagement and inbound messages.
• The platform sees more verified users, active companies, and recurring traffic.

You’ll thrive in this role if you:

• Write exceptionally well — clear, persuasive, and engaging.
• Are comfortable running campaigns across LinkedIn, Telegram, and email.
• Think like a founder: curious, analytical, self-motivated.
• Understand professionals — accountants, consultants, entrepreneurs — and what motivates them.
• Enjoy working in small teams and turning ideas into actions quickly.
• Are comfortable measuring your success by growth metrics, not vanity likes.

Compensation Structure

• We believe in earning through outcomes, not just effort. To balance stability with performance, the structure is hybrid:

For example: If you:

• Recruit 5 active advisors (SGD 75 each) = SGD 375
• Drive 10 company formalisation conversions (earning SGD 500 each) = 10 × 500 = SGD 5,000
• Meet growth KPI = SGD 200 bonus
• Your total payout = XXX (retainer) + 375 + 5,000 + 200 = SGD Y,YYY
• If growth continues, payouts scale — this keeps incentives aligned with company success.

Performance Metrics

• Advisor Recruitment: No. of advisors onboarded and active.
• User Acquisition: Verified user accounts and company formations.
• Campaigns Created: Number of advisor campaigns launched.
• Content Engagement: Click-through, views, and post traction.

Tools You’ll Use

• LinkedIn Sales Navigator / Telegram / WhatsApp Broadcast – Outreach & advisor engagement.
• Google Analytics / Search Console – SEO & site performance tracking.
• Canva / Figma – Banners, decks, co-branded visuals.
• ClickUp or Notion – Campaign calendar & reporting.
• ChatGPT (kimbocorp GPT) – Draft content & posts.
• kimbocorp platform (admin access)

Career Path

If successful, this role can grow into:

• Marketing Lead (APAC) – manage regional teams.
• Head of Advisor Growth – oversee advisor activation, partnerships, and marketing integration.

How to Apply

• Send your CV or LinkedIn profile with a short note answering these two questions:
• Why do you think professionals “formalising their ambition” is an important movement today?
• Share one example of a campaign or piece of content you launched that drove measurable growth.