Even as you hustle to find ways to keep the lights on, you might find yourself with more downtime because you aren’t meeting with customers. Use this time wisely by tackling some of those projects that you told yourself you were too busy to do. Get them done today so you can focus on your business when it can return to normal operating status.
- Taxes – Tax deadlines have been extended for many people and businesses. You can still complete your tax filing now and pay later, tough. Also, if you have a refund coming, it makes sense to file your tax return as soon as possible.
- Get moving - Download a health app that rewards you with cash for clocking in your exercise. Some of these even come with a weight loss challenge that requires you to upload photos of your progress on a weighing scale to verify that you’ve hit your targets – no cheating!
- Refresh your website – How long has it been since you published a blog post on your site? Updated your “about” page? Take advantage of the downtime to upgrade your website.
- Plan a post-crisis marketing strategy–We are in the abyss of a crisis right now. It will end someday, though. Take this time to plan a strategy for what you’ll do when the cloud is lifted and people go back to work, play, and shop.
- Boost important skills – Now’s the time to work on continuing education or learning new skills or software. What can you work on now that can turn into a new service later, or improve an existing service or marketing effort?
- Write a book – What do you know how to do that you can share with others? Writing a nonfiction book on a topic related to your business can help establish you as an expert in your field, which will pay off handsomely when people once again are looking to hire you or buy your products.
By using your down-time wisely now, you’ll be in better shape to bounce back when things go back to ‘normal.’